This summer, McDonald’s China introduced an irresistible new menu item: the “Crispy Caramelised V-Wing.” To celebrate this launch, ARTIK had the privilege of creating a vibrant and engaging advertisement that perfectly captures the excitement of this innovative product.
The concept for the video centres around the “Big V Truck,” a bold, eye-catching vehicle designed to deliver the new V-Wings in style. To enhance the lively atmosphere of the ad, we paired these visuals with the iconic track “September” by Earth, Wind & Fire. The upbeat rhythm and joyful melody of the song perfectly complement the energy of the flying V-Wings and add a nostalgic touch that resonates with a wide audience
The result is a captivating advertisement that not only highlights the deliciousness of the V-Wing but also showcases ARTIK’s ability to blend creativity with strategic branding. The video is a celebration of both the new product and the vibrant, fun-loving spirit of McDonald’s China, making it a standout piece in their marketing campaign.
Be sure to catch the Big V Truck soaring through your screens—it’s an experience you won’t want to miss!
